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Official Sales and Assistance Dealer
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About Us
A personal oasis of technology and interest since 1993

Auto Italia Srl is the official Mercedes-Benz, Smart, Jaguar and Land Rover dealer for Livorno and the surrounding province. Being able to represent so many prestigious brands is certainly a great achievement. But that is not what is really important.
What really matters is to have created a unique, beautiful environment, a personal oasis of technology and interest, with no stress since the sale includes all costs.

For a moment, let's forget about worrying about promotions which are hard to understand, financial formulas which are difficult to decipher, the "can't do it" because it is complicated and challenging.
Instead, touch your favourite car from the range with your hand, imagine driving it, marvel at the sight of some true rarities; here you can both dream and make your dreams come true.
What really matters to us is that you can feel comfortable talking with one of our consultants over a coffee with a view over the surrounding area, after a test drive or at home, free to ask for any information you want. When this happens, selling is just a normal consequence and a real pleasure, not a goal to be pursued at all costs.

Auto Italia Srl is the perfect place to find out which car you really need, when it's the right time to have it and how to have this experience without any worries.
We don't want to sell you the car that is best for us, but rather the one that is best for you.